Restaurant chain Rossopomodoro is fiercely proud of its heritage and keen to raise customer awareness of the genuine Neapolitan origin of its dishes. We conceived and created a promotional campaign focused on provenance that would be visible at every point in a customer’s visit: vinyls on external windows, informative menu designs, table talkers, stickered cutlery tins, framed posters, waiting staff t-shirts, bill holders – even messages on toilet doors and mirrors – all promoting the quality and authenticity of the produce in Rossopomodo’s dishes.  

copywriting / illustration / interior / print / photography / food and drink

The focal point of the campaign was the menu: we produced a set of five different covers, each highlighting the qualities of one of the ‘Pride of Napoli’ ingredients. Traditional pizza is Rossopomodoro’s speciality, yet many customers are unaware of the distinctive characteristics of genuine Neapolitan pizza. We included an explanatory diagram on the menu so customers know exactly what to expect.