The Great Mozzarella Run


We designed the logo and promotional material for this fun charity event. The basic idea is that classic cars, each bearing a cargo of finest Mozzarella cheese, race from Naples to a Rossopomodoro restaurant in London. 

To create an element of wry retro opulence, we gave the logo an art deco style in classic black and white. The circle represents the cheese while the stripes of the ‘M’ suggest tyre tread marks.

Identity / PRINT / FOOD AND DRINK / events / charity