The theme of Rossopomodoro’s Christmas campaign is La Tombola – the traditional Neapolitan festive gambling game – basically Bingo with knobs on. That’s why we decorated the restaurant windows with a blizzard of random numbers rather than the ubiquitous yawn-worthy flurry of vinyl snowflakes.
The numerical graphics continue indoors where striking stripey patterns add to the festive decor. Diners mystified by the numbers are enlightened by table talkers which explain La Tombola and invite them to have an on-line punt. Waiters wear T-shirts which translate, as politely as possible, the meanings of significant Tombola numbers.
We created a complete Christmas campaign with a unique Neapolitan theme to intrigue and entertain. Eyes down for a full house.
