Honey I’m home...


At Mascot we applaud entrepreneurial spirit – especially when one of our team is involved in a worthy food start-up. 


Beeloved is a specialist Yorkshire honey producer run by mother and daughter team Kim and Ruth. Dan, a designer with Mascot, just happens to be Ruth’s partner so was naturally roped in to do a spot of pro bono homework. The resulting Beeloved logo with its loopy honey bee and jaunty font in glowing yellow makes for a breezy brand that suits the business to a tee. 

The simplicity of the label design matches the purity of the product – honey filtered straight from hives into jars.

Dan also had a hand in the Beeloved website which not only promotes the produce but is also a great source of information about the indispensible honey bee.